1xWager’s Evgeniy Kiriushin: Embracing the fast-growing esports market
Whether you have embraced the well-publicised esports revolution, or remain cynical over its status as a sport, there is absolutely no doubting its growth as a gambling proposition, writes 1xWager’s Head of Business Development Evgeniy Kiriushin.
Just a decade ago few were interested in esports, but now sports websites across the world are keen to try this exciting and rapidly developing sport.
There are many who remain cynical of esports and question whether the name is really justified, but even the most sceptical have to admit that whatever you http://1xbetmobil.icu/author/admin/ call it, esports is within a little league with the fastest growing sports on the market.
1xBet has always attempted to stay ahead of the game by maintaining the latest esports developments and developments. We had taken our first wagers in November 2011, when the StarCraft sequel was one of the most popular games. Then, in December of the same calendar year, we began taking bets on Counter-Strike.
We had spent 18 months learning the new sport, exploring opportunities, assessing the risk, and looking at for unforeseen pitfalls. Eventually, we gained the experience we had a need to enter the marketplace with something which would quickly become a frontrunner in the betting industry.
Our esports profile has since expanded from two (StarCraft II and Counter-Strike) to five permanent sports (with the help of Dota 2, Little league of Legends and Overwatch). We have even taken this further for customers who are unable to watch live streams by creating a product which is unrivalled amongst our competition – an information panel for Counter-Strike and Dota 2.
The great thing about this sport is that alongside the more mainstream video games, such as Counter Strike and Dota 2, there are less popular video games with a similarly dedicated fanbase. It’s for this reason we often offer wagers on Heroes of the Storm, WarCraft III, Hearthstone, Quake Champions, Call of Duty, and the old favorite, StarCraft: Brood War, a cult real-time strategy gaming.
We also have FIFA simulators and fighting games such as Mortal Kombat. These video games are included in tournaments and have their own leagues, championships, legends and champions.
While others cling to basic market choices, 1xBet has considered what esports customers are really looking for. Video games contain too many thrilling and unexpected moments to be reduced to simple “Team 1 To Gain” or “Team 2 To Win” bets.
Total frags? Obviously. First Bloodstream? Absolutely! Round Champion? Most definitely! And these are only a few from our standard set of marketplaces – we also have special wagers including player selections and person player records, to mention just a handful of examples.
As with traditional sports activities, unexpected player exchanges and last-minute exchanges happen in esports. Even though bets on exchanges have become commonplace in mainstream sports activities, they are still novel in esports. We have become one of the first companies to provide bets on transfers, even right down to semi-professional level, while we are ready to extend the marketplace to add local competitions.
By just how, what have you heard about fantasy leagues? You likely have heard of dream football, but perhaps you have heard of fantasy esports? We are steadily developing in this direction and will continue to do so. We have a lot of interesting ideas waiting for you for our customers
Cyprus-based sports wagering company 1xBet has praised the impact of 1xPromo, a customer loyalty program which enables its customers to redeem reward points for free bets.
1xPromo, otherwise known as Promo Code Store, is permanently visible to all 1xWager customers, with an equilibrium that automatically updates after every bet placed on the sportsbook.
The reward factors can be redeemed at any time for nearly thirty different types of bets, which include singles, accumulators, insured bets, sports bets, esports, financials and novelties.
Players must choose the quantity of bonus factors they want and click to ‘Get Code’, after which they can use this quantity of points in the betslip as an alternative to real money.
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “We are doing everything to ensure our customers are happy and satisfied with the services you can expect.
“The Promo Code Store (1xPromo) was created after a comprehensive analysis of our customers’ needs, so that people are always able to provide them with the most profitable offers.”
1xPromo is also open to all white label companions of 1xWager, who previously this month announced the putting your signature on of Andrea Pirlo as brand ambassador in a deal that will run throughout 2018.